Terrible timing

[sleepybadger]

Sometimes I see ads that are just ridiculously horrible timing, and I think 'doesn't anyone think about these things before they send them out?'

A few weeks ago when there were deadly tornadoes in Oklahoma, the Weather Channel cut away from the tornado coverage briefly to hawk the 20th anniversary edition of the movie Twister. Really guys? You couldn't postpone that a day or two?

Today I got an email ad with the title "Take a bite out of Orlando with this thrilling summer travel special!" Maybe not the most sensitive thing to send out the day after a 2yo is killed in Orlando by an alligator. Just a thought.

Comments

[spikesgirl58.livejournal.com]

Yikes, although the program director probably didn't have a clue about the Twister ad. They see the advertiser's name and just plug the material in without much thought - at least that's how we did it. We didn't pay much attention to the ad's content.

As for the second, when we do e mail blasts, we often set them up a month at a time. I'm betting the company sending that e mail is feeling pretty awful for that subject line.

[sleepybadger.livejournal.com]

I figured in both cases it was probably one of those things where either stuff was done in advance or whatnot, but man it just seemed so awkward. The Twister one, the live anchor was reading information about the movie and she seemed really uncomfortable.

[spikesgirl58.livejournal.com]

If it was a live feed, I would have just stopped. I could see how it would be very uncomfortable for her. of course, it might have been her job if she didn't read it, too.