Yikes, although the program director probably didn't have a clue about the Twister ad. They see the advertiser's name and just plug the material in without much thought - at least that's how we did it. We didn't pay much attention to the ad's content.

As for the second, when we do e mail blasts, we often set them up a month at a time. I'm betting the company sending that e mail is feeling pretty awful for that subject line.